AI Course Check

Microsoft

Microsoft Certified: Dynamics 365 Sales AI Consultant Associate (AB-210): what it costs and who can take it

Microsoft Certified: Dynamics 365 Sales AI Consultant Associate (AB-210) costs $165, takes 120 minutes and is valid for 1 year. Who can take it: no requirement listed.

Price as shown
$165
Valid for
1 year
Format
Exam, proctored
Go to Microsoft's exam page
Curated by Jake BolandChecked against Microsoft on Oct 26, 2026How I verify

Before you book AB-210

Status
Beta as of Oct 26, 2026.
Microsoft's prep
None listed here
Renewal
Not stated by Microsoft

Should you take it?

  • Suits Dynamics 365 Sales consultants who want an AI credential covering lead qualification, deal research and AI-driven selling.
  • Not for sellers who only use Dynamics 365 Sales, since you must be able to build model-driven apps and Power Automate flows.
  • The catch: Microsoft highly recommends intermediate Power Platform configuration training first, so add that to your plan if you haven't done it.
  • If you'd rather write Python than configure model-driven apps, AI-103 covers building generative AI and agent apps on Azure.

Who can take AB-210?

Microsoft lists what to know before it.

In Microsoft's words

It is highly recommended that candidates complete training in intermediate-level Microsoft Power Platform configuration before taking this certification exam. Additionally, you must have functional knowledge of: interpreting an organization’s sales processes and seller experience; building and extending model-driven apps; building Power Automate cloud flows.

Microsoft Certified: Dynamics 365 Sales AI Consultant Associate (AB-210): the facts

Issuer
Microsoft
Program
Microsoft Certifications
Exam code
AB-210
Type
Exam
Proctoring
Proctored
Level
Associate
Status
Beta
Who can take it
No requirement listed
Prerequisites
In Microsoft's words

It is highly recommended that candidates complete training in intermediate-level Microsoft Power Platform configuration before taking this certification exam. Additionally, you must have functional knowledge of: interpreting an organization’s sales processes and seller experience; building and extending model-driven apps; building Power Automate cloud flows.

Price as shown
$165
Delivery
This exam will be proctored.
Length
120 minutes
Passing score
700 or greater
Languages
English, Chinese (Simplified), French, German, Japanese, Portuguese (Brazil), Spanish
Valid for
1 year
Go to Microsoft's exam page

Checked against Microsoft on Oct 26, 2026. Microsoft doesn't publish the questions or renewal.

What does the AB-210 exam cover?

The domains and weights in Microsoft's exam guide, in its own words. Checked against the guide on October 26, 2026. Exam guide
DomainShare of the exam
Configure Dynamics 365 Sales core features for AI15 to 20%
Optimize AI-driven sales20 to 25%
Qualify and prioritize leads by using AI15 to 20%
Develop deals by using intelligent opportunity research25 to 30%
Extend and enhance Sales10 to 15%

Should you take AB-210 or something else?

It depends on your platform, your level and what Microsoft lets you book. Each line compares stated levels or prices only.

How does AB-210 compare with other associate certifications?

Computed by us from the stated values of the live certifications we track at the same level. The issuers don't publish these comparisons.
Price among associate exams (computed)4 of 15 cost less, from stated US prices
Exam length against the median (computed)120 minutes against a median of 120 minutes across 14 associate exams

What are the alternatives?

How we chose these

Questions people ask

How much does AB-210 cost?

Microsoft shows $165. Prices are as the issuer shows them, never converted.

How long is AB-210 valid?

1 year, according to Microsoft.

Is AB-210 free?

No. Microsoft shows $165.

What is the AB-210 exam format?

120 minutes, proctored, as Microsoft states it. The passing score is 700 or greater.

How we chose

  • Alternatives: certifications in the same family or on the same topic, at the same level, leaving out partner-only and invite-only ones; a replacement the issuer names comes first.

Sources

  1. Microsoft: Microsoft Certified: Dynamics 365 Sales AI Consultant Associate (AB-210), learn.microsoft.com, accessed Oct 26, 2026
  2. Microsoft: learn.microsoft.com, AB-210 study guide, accessed Oct 26, 2026
  3. Microsoft: learn.microsoft.com, AB-730 study guide, accessed Oct 26, 2026
Go to Microsoft's exam page