AI Course Check

Microsoft · on Coursera

Generative AI for Marketers Specialization

Generative AI for Marketers Specialization is a paid beginner course from Coursera, online. It's paid; the price is on the provider's page. It ends with a professional certificate.

Go to course on coursera.org
Curated by Jake BolandChecked against Coursera on Oct 12, 2026How I verify

Before you sign up

Suits marketers whose organization already runs Microsoft Copilot. Using Copilot for research, personas and content planning in one series makes it practical for that setup, and Coursera describes it as 4 weeks at 5 hours a week. The main caveat is access: you need a Copilot license for the coursework, and it isn't free to take, with no price shown, though financial aid is available. Without Copilot, an alternative is AI for Marketing Specialization from Emory University on Coursera.

Good to know
  • Needs a paid tool license or subscription to take part. See the prerequisites.

Properties

Provider
Coursera
Platform
Coursera
Format
Self-paced
Delivery
Online
Duration (as stated by provider)
4 weeks to complete at 5 hours a week
Level
Beginner
Cost
Paid. Price on the provider's page
Certificate
Professional certificate
Language
English
Funding
None
Next start
Start any time

Checked against Coursera on Oct 12, 2026

Go to course on coursera.org

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What you'll learn

Microsoft's three-course series on using Copilot for marketing research and strategy, customer personas and segmentation, and planning and producing content at scale.

  • Generative AI
  • AI for business and productivity
  • Microsoft Copilot

Who it's for

  • Marketers
  • Small business owners

Level: beginner (as stated by the provider). Delivery: online, self-paced.

Prerequisites

Basic knowledge of Microsoft Copilot, GenAI and Microsoft 365 apps; Copilot licence required

How much does Generative AI for Marketers Specialization cost?

Paid. Price on the provider's page. Not free to take; financial aid available; a Microsoft Copilot license is required for coursework.

Certificate: professional certificate. Microsoft shareable career certificate via Coursera.

Where to take it

  • Paid, price not recorded yet on coursera.org, checked Oct 12, 2026.

Related certifications

How we chose these

Questions people ask

How much does this course cost?

Paid. Price on the provider's page.

Is there a certificate?

Yes: professional certificate. The provider calls it "Microsoft shareable career certificate via Coursera".

Do I need experience first?

It's a beginner course. Prerequisites: Basic knowledge of Microsoft Copilot, GenAI and Microsoft 365 apps; Copilot licence required.

When does it start?

Start any time.

Alternatives

How we chose these

  • Empower your workforce with Microsoft Copilot

    Microsoft Learn

    Delivery
    Online, self-paced
    Cost
    Free
    Level
    Beginner
    For
    Business professionals, Managers and leaders
    Duration
    Not stated
    Certificate
    Yes

    Start any time

    Free certificateLicense needed
    Checked against Microsoft Learn on Oct 26, 2026

  • AI for Marketing Specialization

    Emory University · Coursera

    Delivery
    Online, self-paced
    Cost
    Paid, price not recorded yet
    Level
    Beginner
    For
    Marketers, Business professionals
    Duration (as stated by provider)
    4 weeks to complete at 10 hours a week
    Certificate
    Yes

    Start any time

    Checked against Coursera on Oct 26, 2026

  • No-Code AI for Business Professionals Specialization

    Board Infinity · Coursera

    Delivery
    Online, self-paced
    Cost
    Paid, price not recorded yet
    Level
    Beginner
    For
    Business professionals, Small business owners
    Duration (as stated by provider)
    12 weeks to complete at 5 hours a week
    Certificate
    Yes

    Start any time

    Checked against Board Infinity on Oct 12, 2026

Similar courses on generative AI

Other generative AI courses, same level first.
CourseDeliveryCostLevelHoursCertificate
Google Workspace with Gemini: Foundations of Your AI WorkflowGoogleOnline, self-pacedFreeBeginnerUnder 1Badge
Introduction to Generative AIGoogleOnline, self-pacedFreeBeginnerUnder 1Free badge
Generative AI for ExecutivesAWS Skill BuilderOnline, self-pacedFreeBeginnerUnder 1Certificate not stated
Introduction to Generative AI - Art of the PossibleAWS Skill BuilderOnline, self-pacedFreeBeginner1Certificate not stated

Free alternative: AI Boost Bootcamp: How to Use Gemini at Work 101 from Google, badge.

How we chose

  • Alternatives: Chosen from other courses of the same kind, then by shared topic. Closed courses are left out.
  • Related certifications: Microsoft's own certifications, with the price, validity and requirements each issuer states.
  • Similar courses: other generative AI courses, same level first.
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Go to course on coursera.org