AI Course Check

Emory University · on Coursera

AI for Marketing Specialization

AI for Marketing Specialization is a paid beginner course from Coursera, online. It's paid; the price is on the provider's page. It ends with a professional certificate.

Go to course on coursera.org
Curated by Jake BolandChecked against Coursera on Oct 26, 2026How I verify

Before you sign up

Suits marketers with foundational marketing knowledge who want a structured view of AI across the customer lifecycle. The capstone and the course on economic and ethical trade-offs set it apart from tool-only training. Coursera describes it as 4 weeks at 10 hours a week. The main caveat is cost: it isn't free to take and no price is shown, though financial aid is available. If your team uses Copilot, an alternative is Generative AI for Marketers Specialization, Microsoft's series on Coursera.

Properties

Provider
Coursera
Platform
Coursera
Format
Self-paced
Delivery
Online
Duration (as stated by provider)
4 weeks to complete at 10 hours a week
Level
Beginner
Cost
Paid. Price on the provider's page
Certificate
Professional certificate
Language
English
Funding
None
Next start
Start any time

Checked against Coursera on Oct 26, 2026. Changed on Oct 12, 2026

Go to course on coursera.org

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What you'll learn

Emory University series (four courses plus capstone) on AI across the customer lifecycle: acquisition and retention, generative AI content, measuring AI-driven strategy, and the economic and ethical trade-offs.

  • AI for business and productivity
  • Generative AI
  • Responsible AI and ethics

Who it's for

  • Marketers
  • Business professionals

Level: beginner (as stated by the provider). Delivery: online, self-paced.

Prerequisites

Foundational knowledge of marketing concepts recommended

How much does AI for Marketing Specialization cost?

Paid. Price on the provider's page. Not free to take; financial aid available.

Certificate: professional certificate. Emory University shareable certificate via Coursera.

Where to take it

  • Paid, price not recorded yet on coursera.org, checked Oct 26, 2026.

Related certifications

How we chose these

  • ISACA Advanced in AI Audit (AAIA)

    ISACA

    Type
    Exam
    Price
    $599 (non member); $459 (member)
    Level
    Not stated by ISACA
    Who can take it
    Needs another credential
    Valid for
    Not stated by ISACA
    Status
    Active
    Checked against ISACA on Oct 20, 2026

  • ISACA Advanced in AI Risk (AAIR)

    ISACA

    Type
    Exam
    Price
    $599 (non member); $459 (member)
    Level
    Not stated by ISACA
    Who can take it
    Needs another credential
    Valid for
    Not stated by ISACA
    Status
    Active
    Checked against ISACA on Oct 20, 2026

Questions people ask

How much does AI for Marketing Specialization cost?

Paid. Price on the provider's page.

Is there a certificate for AI for Marketing Specialization?

Yes: professional certificate. The provider calls it "Emory University shareable certificate via Coursera".

Do I need experience first?

It's a beginner course. Prerequisites: Foundational knowledge of marketing concepts recommended.

When does AI for Marketing Specialization start?

Start any time.

Alternatives

How we chose these

  • Empower your workforce with Microsoft Copilot

    Microsoft Learn

    Delivery
    Online, self-paced
    Cost
    Free
    Level
    Beginner
    For
    Business professionals, Managers and leaders
    Duration
    Not stated
    Certificate
    Yes

    Start any time

    Free certificateLicense needed
    Checked against Microsoft Learn on Oct 26, 2026

  • AWS AI Business Strategist Learning Plan

    AWS Skill Builder

    Delivery
    Online, self-paced
    Cost
    Price not stated by provider
    Level
    Beginner
    For
    Business professionals, Managers and leaders
    Duration
    About 15 hours
    Certificate
    Not stated

    Start any time

    Checked against AWS Skill Builder on Oct 26, 2026

Similar courses on AI for business and productivity

Other AI for business and productivity courses, same level first.
CourseDeliveryCostLevelHoursCertificate
Drive AI transformation in your organizationMicrosoft LearnOnlineFreeBeginner1 dayDuration (as stated by provider)Certificate not stated
AI For Business SpecializationThe Wharton School of the University of Pennsylvania on CourseraOnline, self-pacedPaid. Price on the provider's pageBeginner4 weeks to complete at 10 hours a weekDuration (as stated by provider)Professional certificate
Microsoft AI Product Manager Professional CertificateMicrosoft on CourseraOnline, self-pacedPaid subscription. Price on the provider's pageBeginner3 months at 10 hours a weekDuration (as stated by provider)Professional certificate
Introduction to AI for accountantsACCAOnline, self-paced£399.99 (price shown in GBP)BeginnerNot statedCPD certificate

Free alternative: Google Workspace with Gemini: Foundations of Your AI Workflow from Google, badge.

How we chose

  • Alternatives: Chosen from other courses of the same kind, then by shared topic. Closed courses are left out.
  • Related certifications: AI governance certifications from other issuers, with the price, validity and requirements each issuer states.
  • Similar courses: other AI for business and productivity courses, same level first.
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Go to course on coursera.org