The Chartered Institute of Marketing
AI Answer Engine Marketing (AEM) is a paid intermediate course from The Chartered Institute of Marketing, online. It costs £525. Next: 24 Nov 2026.
The Chartered Institute of Marketing doesn't say whether there is a certificate.
Suits marketers already working in search or content strategy who need to adapt to AI-generated results. What stands out is the practical coverage of schema markup, bot crawling and measuring answer engine visibility in GA4. The main caveat is that it assumes existing search experience and costs £525 + VAT for one virtual day, with no certificate stated. For a broader and cheaper first step, AI in Marketing from CIM costs £499 + VAT.
Checked against The Chartered Institute of Marketing on 20 Oct 2026
Go to course on cim.co.ukWe're independent. Providers can't pay to be listed or ranked.
One-day virtual CIM course on making content visible in AI answer engines such as Google AI Overviews, Bing Copilot, Perplexity and ChatGPT. Covers how answer engines work, semantic and entity-based content, schema markup, AI bot crawling, E-E-A-T and measuring visibility in GA4.
More courses on generative AI.
See also: Microsoft Copilot training.
Level: intermediate (as stated by the provider). Delivery: live online.
Aimed at marketers already working in search or content strategy
£525. From £525.00 excluding VAT (virtual); members get 15% off. VAT: excluding (as stated).
Certificate: not stated by provider.
The Chartered Institute of Marketing is a UK provider. We checked this course on its own page on 20 Oct 2026.
The price is shown in pounds, excluding VAT, as the provider states it.
None of the UK funding schemes we track pays for this course. See free and funded training by nation for what is funded where you live.
Other UK courses for marketers: AI in Marketing (The Chartered Institute of Marketing), Writing prompts for AI (Chartered Institute of Public Relations), Introduction to AI (Chartered Institute of Public Relations).
See also: free and funded training by nation, AI courses for marketers.
Next: 24 Nov 2026.
Start dates listed by the provider: 22 Oct 2026, 24 Nov 2026.
£525.
It's an intermediate course. Prerequisites: Aimed at marketers already working in search or content strategy.
Next: 24 Nov 2026.
No, they are all paid. The lowest-priced one we list is AI in Marketing: £499.
The Chartered Institute of Marketing
Next: 2 Dec 2026 · +6 more dates
The Chartered Institute of Marketing
Next: 18 Dec 2026
The Chartered Institute of Marketing
Soon Starts in 9 days (4 Nov 2026) · +1 more date
| Course | Delivery | Cost | Level | Hours | Certificate |
|---|---|---|---|---|---|
| Develop AI apps and agents on AzureMicrosoft Learn | Online | Free | Intermediate | 4 daysDuration (as stated by provider) | Certificate not stated |
| GitHub CopilotMicrosoft Learn | Online | Free | Intermediate | 1 dayDuration (as stated by provider) | Certificate not stated |
| Generative Artificial Intelligence: From Hype to Business ImpactCambridge Judge Business School | In person | £6,250 | Intermediate | 4 daysDuration (as stated by provider) | Certificate not stated |
| Practical Application of Generative AI for Project ManagersProject Management Institute (PMI) | Online, self-paced | Free | Intermediate | 5 | Free CPD certificate |
Free alternative: Applied AI Foundations from OpenAI Academy, free badge.
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