AI Course Check

Chartered Institute of Public Relations

Introduction to AI

Introduction to AI is a paid beginner course from Chartered Institute of Public Relations, online or in person. It costs £595 for members and £795 for non-members. Next: 19 Nov 2026.

Chartered Institute of Public Relations doesn't say whether there is a certificate.

Before you sign up

Suits PR practitioners with a grounding in PR but no AI knowledge who want a structured introduction with practice. What stands out is the two-day format split across two weeks, giving time to try tools between sessions. The main caveat is the cost: £795 + VAT for non-members, or £595 + VAT for CIPR members. A cheaper one-day CIPR option is Writing prompts for AI at £550 + VAT for non-members.

Good to know
  • Dates may change. Check the provider's page before you book.

Properties

Provider
Chartered Institute of Public Relations
Format
Live sessions
Delivery
Online or in person, London
Duration (as stated by provider)
two-day course runs across two weeks
Level
Beginner
Cost
£595 for members · £795 for non-members
Certificate
Not stated by provider
Language
English
Funding
None
Next start
Next: 19 Nov 2026

Checked against Chartered Institute of Public Relations on 12 Oct 2026

Go to course on cipr.co.uk

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What you'll learn

Two-day CIPR course on using AI in public relations, with the two days held two weeks apart. Covers AI tools for research, planning and content creation, natural language processing and automated media, ethical issues, and hands-on exercises and case studies using ChatGPT.

More courses on generative AI and on responsible AI and ethics.

See also: AI courses in London.

Who it's for

Level: beginner (as stated by the provider). Delivery: online or in person, London.

Prerequisites

A basic understanding of PR principles and concepts; no prior knowledge of AI required

How much does Introduction to AI cost?

£595 for members · £795 for non-members. Non-member £795.00, member £595.00 (virtual), excluding VAT. VAT: excluding (as stated).

Certificate: not stated by provider.

Where to take it

Taking this course from the UK

Chartered Institute of Public Relations is a UK provider. We checked this course on its own page on 12 Oct 2026.

The price is shown in pounds, excluding VAT, as the provider states it.

If you want a free, government-backed start instead, AI Skills Boost gives every adult in the UK free AI courses, and finishing selected ones earns an AI foundations badge.

None of the UK funding schemes we track pays for this course. See free and funded training by nation for what is funded where you live.

Other UK courses for marketers: AI Answer Engine Marketing (AEM) (The Chartered Institute of Marketing), AI Agents and Automation (The Chartered Institute of Marketing), AI Content Creation (The Chartered Institute of Marketing).

See also: free and funded training by nation, AI courses for marketers.

Dates

Next: 19 Nov 2026.

Start dates listed by the provider: 19 Nov 2026, 9 Mar 2027, 19 May 2027, 20 Jul 2027, 5 Oct 2027, 19 Nov 2027.

Questions people ask

How much does Introduction to AI cost?

Not free, but members pay £595 instead of £795.

Do I need experience first?

It's a beginner course. Prerequisites: A basic understanding of PR principles and concepts; no prior knowledge of AI required.

When does Introduction to AI start?

Next: 19 Nov 2026.

Are Chartered Institute of Public Relations AI courses free?

No, they are all paid. The lowest-priced one we list is Strategic AI adoption for PR teams: £385 for members · £550 for non-members.

Alternatives

How we chose these

Similar courses on AI literacy and fundamentals

Other AI literacy and fundamentals courses, same level first.
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AI FoundationsOpenAI AcademyOnline, self-pacedFreeBeginner1Free badge
AI Capabilities and LimitationsAnthropicOnline, self-pacedFreeBeginner3.5Free badge
AI concepts for developers and technology professionalsMicrosoft LearnOnline, self-pacedFreeBeginner4Certificate not stated
AI Fluency: Framework & FoundationsAnthropicOnline, self-pacedFreeBeginner4Free badge

Free alternative: Google Workspace with Gemini: Foundations of Your AI Workflow from Google, badge.

How we chose

  • Alternatives: Chosen from other courses of the same kind, then by shared topic. At least one is a UK course where one fits. Closed courses are left out.
  • Similar courses: other AI literacy and fundamentals courses, same level first.
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